Pari mutuel urbain (PMU) it’s a French company who manages track and off-track horse betting and the Brazilian subsidiary is trying to reach a new audience: Users watching the races on TV, from their home and betting on mobile devices.
In partnership with ISOBAR-PONTOMOBI we were responsible for the UX/UI of the new mobile website to make a frictionless user experience for betting. On the previously version the users weren’t able to access one of the most important section of the site (Raceday) on a mobile optimized interface, redirecting them to desktop version.
In partnership with ISOBAR-PONTOMOBI we were responsible for the UX/UI of the new mobile website to make a frictionless user experience for betting. On the previously version the users weren’t able to access one of the most important section of the site (Raceday) on a mobile optimized interface, redirecting them to desktop version.
First of all we use all the user research they had witch had great qualitative inputs from users, also the Google Analytics brought a better understanding of the user behaviour and we identify pain points with high bounce-rates.
The image bellow is a screen-shot from their Analytics showing only Android users. That big red down arrow means that 90% of them left the site when entering on a less then optmized page.
Bettors like to bet on races they know the horses and jockeys. It was frustrating to land on a random race every time you access the mobile version, forcing the user to make the whole race selecting process again. So, the “home screen” must be the Raceday to select your favorite racetrack.
When you are making your bet we taught it was really crowded of information, so we brought more white space in design composition between different UI elements.
Also, the icons had low readability and emboss, we suggest something more flat design, because they should be readable in very small sizes.
The old shopping cart was using ¾ of the screen, so we put on full screen to show more important information.
Purchase Completed: More white-space, better readability and simple way to understand your bet combinations.
